Lookr DMCA Policy

Effective Date: July 10, 2026
Last Updated: July 10, 2026

Smart Home Occupancy LLC d/b/a Lookr ("Lookr") respects the intellectual property rights of others and expects users of the Lookr service to do the same. In accordance with the Digital Millennium Copyright Act of 1998 ("DMCA"), 17 U.S.C. § 512, this policy describes:

  1. How to send Lookr a notice of claimed copyright infringement;
  2. How to send a counter-notification;
  3. How Lookr handles such notices; and
  4. Our policy of terminating, in appropriate circumstances, the accounts of repeat infringers.

1. Designated Copyright Agent

Notices of copyright infringement must be submitted in writing to Lookr's Designated Copyright Agent:

Designated Agent: DMCA Agent, Smart Home Occupancy LLC d/b/a Lookr
Email: modelfitdev@gmail.com

Please put "DMCA" in the subject line so your notice is routed correctly.

Only DMCA notices should be sent to the Designated Agent. All other communications (general inquiries, support, abuse reports) should also be sent to modelfitdev@gmail.com, which is our single monitored contact address.

2. How to file a notice of claimed copyright infringement

If you believe that content on Lookr infringes your copyright, please send a written notice to our Designated Agent that includes all of the following information required by 17 U.S.C. § 512(c)(3):

  1. A physical or electronic signature of the person authorized to act on behalf of the owner of the exclusive right being infringed.
  2. Identification of the copyrighted work claimed to have been infringed. If multiple works are covered by a single notice, a representative list of those works.
  3. Identification of the material claimed to be infringing or the subject of infringing activity, and information reasonably sufficient to permit Lookr to locate it. For Lookr posts, this is most easily done by providing the URL or share link of the post.
  4. Your contact information, including your full name, mailing address, telephone number, and email address.
  5. A statement that you have a good faith belief that the use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
  6. A statement, made under penalty of perjury, that the information in the notification is accurate and that you are the copyright owner or are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Submission

Submit the notice by email to modelfitdev@gmail.com with the subject line "DMCA Takedown Notice."

Penalty for false claims

Under Section 512(f) of the DMCA, any person who knowingly materially misrepresents that material or activity is infringing may be liable for damages, including costs and attorneys' fees. Do not file a DMCA notice if you are not the copyright owner or authorized to act on the owner's behalf, or if you are not certain that the material is infringing.

3. How Lookr handles takedown notices

When we receive a valid DMCA notice, we will:

  1. Remove or disable access to the allegedly infringing material expeditiously.
  2. Notify the user who posted the content that the material has been removed, and provide them with the relevant portions of the takedown notice (with the complainant's personal information redacted unless legally required to be disclosed).
  3. Inform the user of their right to submit a counter-notification.
  4. Log the takedown for compliance and repeat-infringer tracking.

If the notice is materially incomplete or fails to comply with Section 512(c)(3), we may not act on it until corrected, and we will inform the sender of the deficiency.

4. How to file a counter-notification

If you believe your content was removed or disabled as a result of a mistake or misidentification, you may submit a counter-notification to our Designated Agent that includes all of the following information required by 17 U.S.C. § 512(g)(3):

  1. Your physical or electronic signature.
  2. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or disabled.
  3. A statement, under penalty of perjury, that you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification.
  4. Your contact information, including your full name, mailing address, telephone number, and email address.
  5. A statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located, or, if your address is outside the United States, for any judicial district in which Lookr may be found, and that you will accept service of process from the person who provided the original takedown notice or an agent of that person.

Submission

Send counter-notifications to modelfitdev@gmail.com with the subject line "DMCA Counter-Notification."

What happens next

If we receive a valid counter-notification, we will:

  1. Forward the counter-notification to the original complainant within 10 business days.
  2. Inform the complainant that we will restore the removed material in 10–14 business days, unless they file a court action seeking a restraining order against the user who submitted the counter-notification.
  3. Restore the removed material in 10–14 business days if no court action is filed.

Penalty for false counter-notifications

Under Section 512(f), any person who knowingly materially misrepresents that material was removed by mistake or misidentification may be liable for damages, including costs and attorneys' fees.

5. Repeat infringer policy

In accordance with Section 512(i)(1)(A) of the DMCA, Lookr will terminate, in appropriate circumstances, the accounts of users who are repeat infringers. "Repeat infringer" generally means a user who has been the subject of multiple valid takedown notices, but the determination is fact-specific and may consider:

Lookr reserves the right to terminate an account at any time, with or without notice, in accordance with our Terms of Service and this DMCA Policy.

6. Trademark and other IP complaints

This policy addresses copyright complaints only. For trademark, right of publicity, or other intellectual property concerns, please email modelfitdev@gmail.com with a description of the issue.

7. Modifications

We may modify this policy from time to time. Substantive changes will be reflected in the "Last Updated" date at the top.

End of DMCA Policy.